Word of mouth advertising.
What are the chances that you will read this post the very next hour it is posted. Maybe, what are the chances that you will read this within two weeks or within a month after it is posted. (I created this blog only a month ago so the chance of you tracking this blog is extremely minimal and so is the chance of you reading this post in short time).
And the same rule applies for any new business too. Unless you have a big margin for advertising, it is highly unlikely that you will get noted in short span. You might be providing a better idea, better servicing or better solutions. But people have to know that you exist to try it (..and they will not try it until they know it) and it is not going to happen anytime sooner.
But here is a novel idea. Why not build a social network of people who is interested in exploring things, get their areas of interest and let them know that there is a better idea available out there. Give them the idea and let the world know about their honest opinion about it. I really really liked this business model of advertising and I didn't know that something like this is around for me quite sometime now.
Yes, I am talking about Bzzagent.com.
The whole idea of this site is make people have their first hand at a product, get their honest opinion about the product and post their opinions on the site as well as make it a good conversation starter to their friends.
So if you are like 'exploring stuff', then you ought to be here. The world around us is getting smarter by everyday (..atleast I believe so) and you have to know it faster to be better.
Happy Bzzing..